Logo Design Concept

The Department of Business Management at Tzu Chi University is located in the beautiful Hualien County, which is rich in natural resources and boasts magnificent mountain landscapes. The concept of the department's logo uses green as the primary color, symbolizing our commitment and spirit towards fostering students who will contribute to the development of green, sustainable industries. The green mountain-shaped pattern not only represents the natural environment of Hualien but also conveys the unity and perseverance that students in the Department of Business Management need to embody.

Our department is dedicated to nurturing professional talent with the DNA of innovation, freshness, and creativity, and we aim to cultivate individuals with strong business management characteristics. These qualities include:

Educational Objectives

• To cultivate and nourish both humane and professional talents in Business Management.

Professional Competence

• Cultivating the humanities-oriented talents with solid knowledge in Business Management.
• Fostering the practical capacity through the industry-oriented internship programs.
• Enhancing the knowledge specialized in tourism marketing, organic farming in Eastern Taiwan.
• Nourishing the business ethics and teamwork spirit as well as developing diversified and specialized competency.

Features

• The Business Management curriculum is designed to integrate humane essences with the emphasis on sincerity, integrity, faith, and honesty.
• Students may enhance their professional competencies through the various internship programs incorporated with Tzu Chi related organizations and domestic/local companies.
• Students may apply to attend the overseas internship and exchange program to experience multiple cultures and extend global views.

Through the cultivation of these core values, we aim for our students not only to achieve excellent academic results but also to stand out in their future careers as business management professionals with a strong commitment to sustainability, contributing to the social development of a more sustainable world.

History

• 2000 - We established the department of Accounting.
• 2004 - We changed the department name to Accounting Information.
• 2013 - We changed the department name to Marketing and Distribution Management.
• 2022 - We changed the department name to Business Management.

Four Major Course Groups

Operation Management

• Business Project Implementation
• Business Planning
• Consumer Behavior
• Cost Analysis and Control
• Financial Statements and Analysis

Smart Business

• AI Intelligent Marketing
• International Business English
• Self-media Communication
• E-commerce Programming
• Data Analysis with Python
• Intelligent and Digital Marketing
• Micro-business Software Development and Application
• International Trade Practice

Sustainable Innovation

• Non-profit Organization Management and Social Innovation
• Cross-cultural Life and Sustainable Practice
• Green Marketing
• Corporate Social Responsibility and Sustainable Management
• Carbon Economy
• Local Creation and Industrial Reconstruction
• Management of Innovation and Entrepreneurship
• Design Thinking

Culinary Management

• Beverage Preparation
• Basic and Intermediate Baking
• Advanced and Creative Baking
• Hospitality Healing and Recovery
• Food Nutrition and Safety
• Food Service Chain Management

Educational Goals

• Develop Professional Competence: Equip students with the essential professional knowledge and skills required in business management, such as accounting, marketing, human resources, and other core management functions.
• Foster Innovative Thinking: Cultivate students' innovative abilities, encourage independent thinking, and problem-solving to adapt to the fast-changing business environment.
• Cultivate Global Perspective: Provide opportunities for international exchange and internships to broaden students' global perspectives and develop cross-cultural communication and adaptability skills.

Student Training

• Professional Certification: Assist students in obtaining management-related professional certifications.
• Internship Opportunities: Provide domestic and international internship opportunities to enhance practical experience.
• Competition Activities: Encourage students to participate in various management case competitions.
• Mentorship: Establish a comprehensive student counseling system to assist with career development.

International Exchange

• Two-Way Exchange: We have established partnerships with several prestigious overseas universities, offering students opportunities for exchange programs or dual degree studies, broadening their international perspectives.
• Cultural Experience: In addition to academic learning, students can deeply immerse themselves in the local culture, enhancing cross-cultural understanding and cultivating an open and inclusive global mindset.
• Global Employment: A rich international exchange experience will support students in launching their careers in multinational corporations or the global job market.