The theme of this lecture is "Advertising as a Field of Interdisciplinary Practice," featuring Mr. Li-Chen Chen, Senior Creative Director of Bremen Digital Creative in Taipei, as the keynote speaker.
The lecture will explore how advertising plays an innovative and integrative role in interdisciplinary practices, mainly through creative applications of digital marketing to connect various professions and industries. With his extensive experience as a senior creative director, Mr. Chen will share his insights on blending "creative disruption" with "practical execution" to achieve impactful results.
Mr. Chen will also present real-world examples from his team, showcasing how they "revolutionize digital marketing through creativity" and create incredible new possibilities in the industry. This event is a feast of knowledge and an excellent opportunity to delve into cutting-edge thinking in the creative industries. It is highly recommended for students and professionals interested in advertising, digital marketing, and interdisciplinary creative applications.
We welcome everyone passionate about creativity, advertising, and digital marketing to join us and explore endless new possibilities!